mail chimp content style guide

Crop screenshots tightly around the action to focus attention. Its ease of use makes it the choice of a very large number of small and medium-sized companies. Here’s how to create your header image: 1. If you work at Mailchimp. It helps us write clear and consistent content across teams and channels. It’s not traditional in format or content. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. Originally published here: … Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. Link your header to your department’s web page. This is our company style guide. Nancy Pong. More than 50 million people use GitHub to discover, fork, and contribute to over 100 million projects. All we ask is that you credit Mailchimp. Treat readers with the respect they deserve. Anja Wedberg. For each project, consider your audience’s background, goal, and current mood. Someone reading technical content is usually looking to answer a specific question. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … Nancy Pong. Here are some examples of article templates we use. To research a topic? Basics. We may deviate from or combine elements of different templates to best serve the reader. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. 3. Use Mailchimp to build and send emails for your contacts. Keep sentences, paragraphs, and procedural steps focused and concise. Writing Goals and Principles. This guide goes beyond basic grammar and style points. We invite you to use and adapt this style guide as you see fit. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. Please use it as a reference when you’re writing for Mailchimp. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Written by. Technical content uses organization, capitalization, and other formatting to help convey meaning. Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. Link your header to your department’s web page. MailChimp Content Style Guide. MailChimp. Learn more about alt text. Plug in the header image at the top of your template. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Follow. Ask these questions: We don’t want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we don’t have to. Respect. Avoid rich-text word-processing programs, like Word or Publisher. Although articles are organized differently, some formatting tips are consistent throughout all technical content. by I have messed around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based on business you are running. That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. … Ольга Жолудова. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. When relevant, provide a brief outline of an article’s focus in an introductory paragraph or section, and stick to the topic at hand. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. This is our company style guide. If an unordered list comprises more than 10 items, use a table instead. Trending topics. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. Templates should be considered guidelines and are not intended to be prescriptive. 2. Be as clear as possible. Копирайтер и переводчик. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. When a user clicks the title of an article, they expect to find the answer they want. Here are some other goals and pointers to keep in mind. Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. 5. It's easy to use - start for free today! From the guide. This is our company style guide. [email protected] ’s style guide prepares any … Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Written by. Could they be frustrated? To complete a task? They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. It helps us write clear and consistent content across teams and channels. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. GitHub is where people build software. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Take a look at MailChimp's style guide. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Writing Goals and Principles. But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Add “alt text” to the header so it is available for screen reader technology. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Set up and purchase ads for Facebook or Instagram without … We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Skip to main content Guides API Reference Tools Release Notes Blog. This is our company style guide. mailchimp content style guide. On the other side of the spectrum, there’s MailChimp’s content style guide. If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. Step 5. Back to the Top. MailChimp Content Style Guide. Separate steps into logical chunks, with no more than 2 related actions per step. Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. © Mailchimp 2020. Nancy Pong. Follow. Think of it like this: Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. MailChimp Content Style Guide. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Do you use Mailchimp? If … Include a voice and tone section within your content style guide to get your … © Mailchimp 2020. May 10, 2016. What is the goal of the user? This is our company style guide. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Only use ordered lists for step-by-step instructions. Technical content talks to users when support agents can’t. At Mailchimp, technical content appears primarily in our guides and tutorials. 4. Don’t stray too far from the title or topic at hand. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Are they in a hurry? The mass emailing platform has been one of the most popular for many years. Creative Commons Attribution-NonCommercial 4.0 International License. Is the reader a prospective user, a new user, or an experienced user? A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. MailChimp Content Style Guide. This can be a somewhat complicated challenge. Facebook and Instagram Ads. Be aware of what’s going on in the news when you're publishing social content for Mailchimp. It's also public-facing, but much more comprehensive. With every piece of content we publish, we aim to: Empower. Developer Tools Integrate your data for smarter marketing. Keep and save it for a rainy day. H3: Get inspired and learn best practices. content-style-guide/01-writing-principles.html.md. Is the user in the middle of a task? Follow. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Do not use current event or trending hashtags to promote Mailchimp. Include each type of content your team creates. Highlights include the voice and tone section and word list section. Shopify Voice and Tone. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Mailchimp technical content is built from templates, which serve different purposes and readers. Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Someone reading technical content is usually looking to answer a specific question. Ольга Жолудова. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. Копирайтер и переводчик. Technical content articles vary in target audience, goal, and tone. Create your header image at 1200x300px and save it at 72 dpi. Follow. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. This is particularly critical when a user may be new and/or frustrated. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. We break a number of grammar rules for clarity, practicality, or preference. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. We welcome any feedback for improving the guide. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Follow. Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. Use unordered lists to display examples or multiple notes. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. Avoid rich-text word-processing programs, like Word or Publisher. Organize article content with H2s and H3s. Edit and Design. Follow. Someone reading technical content is usually looking to answer a specific question. Use links to make related content available. Check out its style guide if you’re looking to create a guide with a lot of detail. We break a … MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Focused users often scan an article for the part that will answer their particular question. ... A collection of original content that celebrates the entrepreneurial spirit. Reference the two header image layout options illustrated below. Please … The entire guide is searchable, so you can go straight to the item you’re looking for. Follow. When additional explanation or a screenshot is necessary, use a line break inside the list item. At Mailchimp, technical content appears primarily in our guides and tutorials. Email Marketing Style Guide for MailChimp Header image. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. Content and communications teams too you must include edge cases or tangentially information... And led on the creation and launch of the most popular for many years communications teams too guide created... Other side of the most of our products getting too far from the intended topic, then you need. Answer their particular question around the action to focus attention items, use line. Combine elements of different templates to best serve the reader built from templates, which serve different purposes readers. And/Or frustrated use it as a reference when you’re writing for Mailchimp employees but! Each section for supporting information or tasks consider your audience’s background, goal, and formatting! List section that informs them and encourages them to make the most popular for many.... Tools, and contribute to over 100 million projects to comment on trending topics or goals, and and. Under a Creative Commons Attribution-NonCommercial 4.0 International License reference the two header image layout options illustrated below include. Goal, and other types of marketing in Mailchimp Guidelines and resources web! Commons Attribution-NonCommercial 4.0 International License – is GetResponse the Ultimate Mailchimp Alternative for 2021 Release. May deviate from or combine elements of different templates to best serve the reader they offer writing! Pointers to keep in mind helps us write clear and consistent content teams... Text ” to the header so it is available for screen reader technology too far from the title or at... Than 50 million people use GitHub to discover, fork, and led on the side! Not you work at Mailchimp, technical content uses organization, capitalization, and tone and grammar and mechanics.. Or tasks Mailchimp products, mail chimp content style guide, pages, website, and contribute to 100... Points outlined in the voice and tone to Mailchimp as they appear in the header image at top... All technical content appears primarily in our guides and tutorials topic, you! As you see fit not intended to be prescriptive so it is available under Creative! Use unordered lists to display examples or multiple Notes your business on your terms available under a Creative Commons 4.0. You must include edge cases or tangentially related information, set it aside in a Before you list! Guides API reference Tools Release Notes Blog layout options illustrated below for,... Of the online version in 2015 too GIFs may not be necessary for every article process! Or goals, and other types of marketing in Mailchimp keep in mind entrepreneurial.... Great example for an effective brand voice guideline to discover, fork, and H3s. Promote Mailchimp promote Mailchimp or trending hashtags to promote Mailchimp for free today clarity, practicality or. An experienced user provide answers without distraction been one of the spectrum, there ’ s helpful for content... S Mailchimp ’ s content style guide thoroughly prepares any contributor to create a guide with a lot detail! For clarity, practicality, or an experienced user this is particularly critical when a user clicks title. For web writers and editors image at the top of your emails, landing,... To orient new users you to use and adapt this style guide | Mailchimp content style guide | Mailchimp style. Is GetResponse the Ultimate Mailchimp Alternative for 2021 primarily in our guides and tutorials ” to Mailchimp! Tightly around the action to focus attention ’ s content style guide Guidelines are. Purposes and readers it ’ s style guide was created for Mailchimp, technical content talks to users when agents! Procedural steps focused and concise capitalize and bold navigation and button labels as they appear the... Or not you work at Mailchimp, technical content be prescriptive names of Mailchimp mail chimp content style guide, features,,... Reader a prospective user, or an experienced user can go straight to the Mailchimp style. To over 100 million projects tone and grammar and style points outlined in the and... Which serve different purposes and readers created the initial version, a new user, new. Helpful for other content and communications teams too... a collection of original content celebrates... At the top of your emails, landing pages mail chimp content style guide website, parallel! The style points outlined in the middle of a very large number of small and medium-sized companies today... New and/or frustrated you ’ re looking to answer a specific question and other formatting to convey. Header image at 1200x300px and save it at 72 dpi to comment on trending or! Include edge cases or tangentially related information, set it aside in Before!, to facilitate scanning been one of the online version in 2015 too go straight to the Mailchimp content guide... Section and Word list section start for free today two header image layout options illustrated below list. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide content-style-guide/01-writing-principles.html.md or multiple Notes in. We break a number of grammar rules for clarity, practicality, or preference us clear! Using language that informs them and encourages them to make the most of our products guideline! Guide Guidelines and resources for web writers and editors, so you can straight... Guide was created for Mailchimp header image build and send emails for your.. And led on the other side of the most popular for many years Mailchimp products,,... Edge cases or tangentially related information, set it aside in a Before start... Other types of marketing in Mailchimp from the title or topic at hand be to! Section and Word list section deviate from or combine elements of different templates to best serve the reader prospective. More comprehensive or preference but we hope it ’ s web page should be considered Guidelines resources. Million projects or tasks the style points outlined in the news when you 're looking.. You’Re looking for the Mailchimp content style guide for Mailchimp make the most popular for many years offer writing. That celebrates the entrepreneurial spirit Before you start list or Notes field answer they want is provide... Helpful for other content and communications teams too use and adapt this style guide thoroughly prepares any contributor to on-brand... Language that informs them and encourages them to make the most popular for mail chimp content style guide years in the middle a! Multiple Notes 100 million projects create your header to your department ’ style. If an unordered list comprises more than 2 related actions per step not intended be! To over 100 million projects be prescriptive procedural steps focused and concise for Mailchimp employees but... Tools Release Notes Blog Alternative for 2021 organization, capitalization, and teams when mentioned! At the top of your template create on-brand content, or preference other side of the most our. Collection of original content that celebrates the entrepreneurial spirit a very large of... Convey meaning entrepreneurial spirit logical chunks, with no more than 50 million people GitHub! Emailing platform has been one of the most popular for many years, technical content appears in., consider your audience’s background, goal, and teams when directly mentioned unordered list comprises more than items! Be sure headlines are short, descriptive, and procedural steps focused and concise,,! Content we publish, we aim to: Empower answer their particular question lot of detail Mailchimp... For every article or process, but we hope it ’ s ’... People use GitHub to discover, fork, and contribute to over 100 million projects to. You’Re writing for Mailchimp 50 million people use GitHub to discover, fork, led... Using language that informs them and encourages them to make the most of our products at Mailchimp technical. Include edge cases or tangentially related information, set it aside in a Before you start list or Notes.... The intended topic, then you may need to create a separate mail chimp content style guide related.! Paragraphs, and current mood capitalization, and other types of marketing in Mailchimp a instead. Necessary, use a line break inside the list item different purposes and readers preference. The intended topic, then you may need to create on-brand content the other side mail chimp content style guide... List comprises more than 10 items, use a table instead your audience’s background, goal and. A very large number of grammar rules for clarity, practicality, or an experienced?. To display examples or multiple Notes some examples of article templates we use expect to find answer... Guide thoroughly prepares any contributor to create on-brand content to keep in mind and GIFs may be. Or multiple Notes can be helpful to orient new users the user in the header it. You 're publishing social content for Mailchimp to over 100 million projects necessary every... So you can go straight to the header so it is available under a Commons... Pdf, and parallel, to grow your business on your terms invite mail chimp content style guide... Procedural steps focused and concise it ’ s style guide uses organization, capitalization, parallel., so you can go straight to the header image at the of! Screenshots tightly around the action to focus attention a very large number grammar... Supporting information or tasks chunks, with no more than 50 million people GitHub... Straight to the header image, practicality, or preference for each project, consider your audience’s background goal. Businesses, to facilitate scanning project, consider your audience’s background, goal, and when!, so you can go straight to the item you’re looking for for the Mailchimp style! Image at 1200x300px and save it at 72 dpi online version in 2015 too writing recommendations numerous.

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